Issue 3.1 | September 2011 In this Article: why an exclusive focus on profit creates a dangerous distraction from value creation. by Jonathan Wilson Apple does not exist to make a profit. If it did, it would never have [ … ]
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Trust is Sticky: Gaining Market Traction and Happy Shareholders
Issue 1.11 | May 2010 In this Article: how safety builds trust and trust builds traction in the market. by Jonathan Wilson The common experience of many a customer is to feel abused. Where you least feel control or [ … ]
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