Too Big to Pursue? Forsaking the Inevitable to Pursue the Impossible

Posted on | strategy

Issue 4.4 | September 2013 In this Article: success factors for achieving a truly great ambition. by Jonathan Wilson  If you have concluded that the major change you have in mind (whether it be for your organization, your customer [ … ]

Read More

The Unhappy Visionary: How to Develop Organizational Vision

Posted on | vision

Issue 3.11 | October 2012 In this Article: three acts of reflection carry us from dissatisfaction to vision. by Jonathan Wilson Jason Kilar didn’t begin the revolutionary online video service, Hulu, because he had a vision, but because he [ … ]

Read More

Profit Fixation is Bad (for Business)

Posted on | profit

Issue 3.1 | September 2011 In this Article: why an exclusive focus on profit creates a dangerous distraction from value creation. by Jonathan Wilson  Apple does not exist to make a profit.  If it did, it would never have [ … ]

Read More