The trust deficit, however, is a clear indication that Capitalism is not so much bad as it is broken. Those who influence the direction of the marketplace have shown themselves to be, to one degree or another, unsafeunreliable and/or incompetent. But rather than gripe and tweet about the failings of big business and government policies, for you and me to act as leaders in this situation we have to take responsibility for the condition of our marketplace and do something about it. Within our own sphere of influence – with our colleagues, employees, customers and other stakeholders – we need to build our businesses on foundations that, over time, will be proven trustworthy.