How to Get More Out of One Horse When Your Competitor Has Two (Without Hurting Your Horse)

Issue 1.12 | June 2010 In this Article: how focus allows you to increase the power of your resources. by Jonathan Wilson To make its mark in a crowded marketplace, every business needs horsepower.  Increasing your business’s horsepower is, [ … ]

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Trust is Sticky: Gaining Market Traction and Happy Shareholders

Issue 1.11 | May 2010 In this Article: how safety builds trust and trust builds traction in the market. by Jonathan Wilson The common experience of many a customer is to feel abused.  Where you least feel control or [ … ]

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Heads in the Sand: Why Externalities Matter

The April 2010 issue of Harvard Business Review has a thoughtful article “Leadership in the Age of Transparency”, which talks about the importance of taking “externalities” seriously.  The same authors, in this blog, ask the question, “what does business owe the world?” [ … ]

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