What do you care about most?
What are you doing about it?
Leadership begins with vision. Vision arises out of the collision between what you know matters most, and what’s not right with the world around you — whether what’s not right is structural, technical, methodological, procedural or ethical.
Leadership ends with legacy. Between vision and legacy is unrelenting action — acting on your vision, again and again, day after day, with resolute focus, with dogged determination, relentlessly, for years. All great achievements — the building of value-creating companies, the abolition of the slave trade, the ending of Apartheid — were the result of what the philosopher Nietzsche called “a long obedience in the same direction”.
Action that builds legacy is shaped by purpose, discipline and trust. What drives it is soul — that clear-eyed understanding of what the leader knows is utterly important, and what he or she is uniquely qualified to do about it.
Leadership by Soul™ is where I explore, with you — through blogging, videos and public speaking — how we can make the difference that lasts.
Thank you for coming here. Welcome to the journey!
The Task of the Corporation
Whenever social responsibility is a struggle for business it is precisely because we have falsely separated the task of the corporation from the task of being human. We have identified social responsibility as something to be considered as secondary to the pursuit of profits. Milton Friedman’s now famous argument that “the social responsibility of business is to increase its profits” is specious precisely because it divorces from profitability the very thing that drives it: the creation of value.
Value increases when our products and services are not just socially responsible (a negative term that suggests compliance) but socially creative.
How (Not) to Lead Big Change
Issue 5.9 | January 2018 In this Article: to transform whole social systems, we need not only passion and innovation, [ … ]Read More
Big Boss: How (Not) to Use Your Power
Issue 5.8 | June 2017 In this Article: there are two basic kinds of power in organisations, and each [ … ]Read More
Through the Dark Night of Leadership
Issue 5.7 | March 2017 In this Article: progress, collapse, recovery and the making of healthy leaders. by Jonathan [ … ]Read More